![]() If you happen to dial the settings all the way up, you’ll get a far more exaggerated vocal distortion – the Cher Effect, if you will – something the Ke$has, T-Pains and Lil’ Waynes of the world have embraced with giddy abandon. ![]() You pick the song key so your DAW plug-in can analyze a recorded instrumental or vocal line before shifting any “incorrect” notes either up or down to the desired pitch. The gist of Auto-Tune is pretty straightforward. Launched in the late 1990s by Antares Audio Technologies, Auto-Tune is a pitch-correcting audio processor built for digital audio workstations (DAWs) which, like Coke, Hoover and Kleenex, has since became a product-defining brand name.Ĭher’s 1998’s dance hit, “Believe” was a breakthrough moment for the then still fresh technology: The diva’s warbly futuristic vocal treatment transformed the song into a global sensation that quickly popularized Auto-Tune throughout the pop mainstream. Heading into the vocal booth, how should singers think about – and use – this studio sorcery? Is Auto-Tune really a godsend of modern audio technology or the work of some sonic antichrist? Can we embrace this thing with a clear conscience, or should we give it a wide berth? From Cher to T-Pain, Bon Iver to Ke$ha, to every fresh rap banger on your algorithm-fueled playlist, its robotic warble has become a defining hallmark of music made over the past two decades. You must have been living under a rock if you haven’t yet heard a song with Auto-Tune in it. LOUDER explores the perils and perks of pitch correction. ![]() Whether it gives you the tingles or makes you want to hurl your radio out the window, Auto-Tune has established itself as powerful studio tool for vocalists. ![]() Pitcher Perfect Vocals: The Perks and Perils of Auto-Tune
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